super bowl

New Audience (MM #4708)

It’s Super Bowl Sunday, and this year feels different in many ways. Sure, the contest between the Chiefs and the 49ers is the big story. Many people will tune in just for the commercials or Usher’s performance at halftime. All of that amounts to a regular year. But we have to add the Taylor Swift…

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Swifties (MM #4695)

The stage is set for this year’s Super Bowl. The Kansas City Chiefs will face the San Francisco 49ers. Usually, people would discuss whether the Chiefs can win back-to-back titles. But this year, many will be more concerned with how much screen time Taylor Swift will get during the game. Taylor and her fans, the…

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First-Class (MM #4419)

When the NFL’s Houston Oilers moved to Tennessee in the late 1990s, one of their demands was a first-class stadium. They’d been playing in the famed Astrodome, which wasn’t good enough. They even wrote a clause into their contract to ensure their stadium was always among the best. It took less than 25 years for…

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The Big Game (MM #4344)

It’s Super Bowl Sunday, or the day of the big game, as most people must say. I understand that the NFL has spent a lot of money to protect its trademark. But why do we have to tap dance around the game’s name? Everybody can talk about the World Series in baseball, but in football,…

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Good But Not Great (MM #3982)

The Super Bowl is now in our rearview mirror for another year. And, as always, people are still talking about the ads. Many people watch the game for just the commercials. And this year, I thought most of the ads were good but not great. It’s not easy creating something memorable every year, but consumers…

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Using Celebrities (MM #3609)

Since the Bears are rarely in the Super Bowl, I usually focus my attention on the commercials. Last week I mentioned that a few regular advertisers are sitting this one out. And it looks like this year’s big commercials will all be using celebrities to get your attention…  

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May Not Be So Super (MM #3602)

The world’s favorite sporting event is just one week away. But it looks like Super Bowl LV may not be so super this year. And while there won’t be the usual number of fans in the stands, we’re talking something different…  

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New Products (MM #3249)

I’m always watching for the launch of new products. Some catch my interest while many don’t. There was a new products launched during the Super Bowl, but can I actually find this product in stores?

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Super Bowl Snacks (MM #3239)

Like most people I watched the big game yesterday. I enjoyed some of the some commercials, too. But y obsession yesterday was Super Bowl snacks. Many people across the land throw parties, but what are they serving?

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Commercial Time (MM #3235)

The Super Bowl happens on Sunday, and that also means that it’s also Super Bowl commercial time. But with just a few days to go before the big game I’ve noticed something…

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