media

Fewer Choices (MM #4017)

Many people today feel that the media is biased. Some claim we were better off when we only had three choices for TV news. And that may be true, but today’s news media isn’t reporting on stories for all people. The TV networks are focused on just a portion of the population. We now have…

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Mass Appeal (MM #3955)

For years, people have tried to create content that has mass appeal. For music, movies, and TV shows to succeed, they have always needed to appeal to as many people as possible. But now, some say that the thought process is outdated. We now have so many outlets for our niche interests that creating something…

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Ready To Pay (MM #3740)

Are you ready to pay to listen to your favorite podcasts? Apple has just announced that they’ll allow podcasters to start charging a fee to subscribe. While I’m sure that some of the big-time producers may consider this option, I can guarantee one thing…  

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Apolitical (MM #2991)

Because of my many years in the media I attempted to stay as apolitical as possible. But if you’re living in today’s world it’s almost a bad thing to be apolitical. Everyone wants you to make a stand…

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Seize The Moment (MM #2450)

In the music business you always want to seize the moment. You could say the same thing about the radio business. In fact, readiness is key, and often exhausting…

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Held Accountable (MM #2357)

Recently some friends claimed they avoid podcasting because they aren’t interesting people. In reality, they’re just afraid of being held accountable for the things they might say. I wish I could tell you that this surprised me, but it doesn’t…

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Hot Topics (MM #2352)

For most people, politics, hurricanes, and Taylor Swift have been water cooler talk. However, one of my hot topics lately has been podcasting. Sure, I’ve been doing the Mason Minute for a long time, but that doesn’t make me an expert…

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Hoopla (MM #2344)

The hoopla is finally over. The Great Solar Eclipse of 2017 has come and gone. Was it everything that you hoped it would be?

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I Have Been Spoiled (MM #1651)

I’ll admit, after all my years growing up in the media and working in the music business I have been spoiled. I’ve had so many incredible experiences throughout my life. But I did something the other day that I had never done before…

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Media Giants (MM #1636)

I’ve been involved with the media in some way literally my entire life. And even though I don’t make my living from the media anymore, my wife still does. Our media world started changing nearly 20 years ago, and it will never be the same thanks to these radio, television and cable media giants…

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