Marketing is a process that is constantly evolving. In recent years technology has played an increasing role. Years ago, people would clip coupons to get discounts. Then we were encouraged to carry a loyalty card. Now, everybody wants us to download the app. Most of the time, that’s where I draw the line. If you…
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Water and paper don’t have much in common. At least, I don’t think they do. Add Dairy Queen into the mix, and it’s much tougher to connect them all. The one way that they’re currently connected is through a lawsuit over the name Blizzard…
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My wife is a big fan of the dipped ice cream cone. Her go-to flavor is chocolate. But this year, Dairy Queen has introduced a new flavor of the dip called Fruity Blast. They claim it tastes like fruit cereal but don’t say which one. We were both curious, so we went in search of…
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Many people are up in arms because DQ has canceled Free Ice Cream Cone Day again this year. Now I know that everyone likes something for nothing, but this is crazy. We’re only talking ice cream here…
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I felt a little wave of nostalgia come over me the other day. I saw something on the internet about Orange Julius. Back in the day you could find one of those beverage stands in nearly every shopping mall…
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I always find it odd when I see a closed sign on a fast food restaurant. Now, I don’t mean closed for the day, I mean closed for good…
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Today, I’m tackling a subject that has been bothering me for quite awhile. Why do they insist on turning my Dairy Queen Blizzard upside down before they hand it to me? I know it’s a marketing thing, but why…
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I’ve often wondered how certain small events can create a lasting memory when others don’t. For most people one of their first memories in life usually happens around the time they are 3 years old. I had one of my earliest memories triggered the other day, just by opening an email…
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Today’s podcast isn’t about freedom, it’s not about politics, it’s about something more simple than that. Or is it?
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You hear people talk about supporting local businesses, and I love to do it when I can. But man, it really hurts when those mom and pop places close up shop…
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